No. 83Agents & Enterprise
Sohrab Hosseini on Governing Agents as Business Logic
A prompt is not AI magic. It is a business rule expressed in natural language. It encodes decision logic, tone, constraints, brand policy, and compliance requirements.

Eight interviews the editors would hand a first-time reader.
No. 83Agents & Enterprise
A prompt is not AI magic. It is a business rule expressed in natural language. It encodes decision logic, tone, constraints, brand policy, and compliance requirements.

No. 79Consumer
To me, it could end up being a final destination in terms of the underlying technology, but it’s definitely not a final destination in terms of creative capabilities — coming back to animation, relighting, and things like that.

No. 78Physical AI
You cannot deploy top-down intelligence into a passive body and expect safe, adaptive behavior in unstructured, contact-rich environments. The body has to be intelligent from the start.

No. 67Physical AI
The companies that win robotics won't be the ones with the best model architecture. They'll be the ones that solved data infrastructure first.

No. 64Industrials & Climate
The most dangerous assumption we rejected was that this was primarily a hardware optimization problem.

No. 62Models & Infrastructure
The hardest barrier is risk perception tied to accountability, not technology.

No. 29Models & Infrastructure
The key lesson has been that hype doesn't replace good engineering.

No. 17Agents & Enterprise
We’re building the tools to make these businesses competitive against the private equity rollups and franchises of the world.

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