TODAY Raises €2.8M to Scale Advisor AI

The big picture: TODAY, an AI startup focused on automating tasks for financial and insurance advisors, has raised €2.8 million in seed funding. The company, founded in 2024, aims to enhance the efficiency of advisors working at banks, insurers, and brokerages with its AI-powered sales operating system. TODAY’s platform is already in use by over 3,500 advisors across the DACH region.

Why it matters:

• Market Pressure: Financial and insurance advisors face increasing pressure to scale operations and professionalize their services, yet existing technology and compliant AI solutions have struggled to keep pace with these demands.
• Efficiency Gains: TODAY’s platform leverages AI agents to support advisors throughout the client interaction lifecycle, from transcribing meetings and handling back-office tasks to coaching sales performance and answering calls, significantly reducing administrative burden.
• Tangible Impact: The company reports that advisors using its platform save an average of five hours per week on administrative work, generate up to 10 percent more revenue, and capture approximately 50 times more insights from client conversations.

How it works:

• AI-Powered OS: TODAY develops an AI-driven sales operating system specifically designed for advisors in the financial and insurance sectors, integrating AI capabilities into their daily workflows.
• Agent-Based Support: The platform utilizes AI agents to provide comprehensive support before, during, and after client interactions, automating routine tasks and offering performance coaching.
• Operational Expansion: The seed funding will enable TODAY to expand its reach further across the DACH region and extend its platform’s capabilities to cover a broader spectrum of advisors’ front- and back-office operations.

The catch: The financial advisory and insurtech sectors are increasingly crowded with AI solutions, creating a competitive landscape where differentiation and robust compliance are critical. TODAY must navigate stringent regulatory requirements for data privacy and financial advice, while also demonstrating a clear return on investment to secure market share against established players and emerging startups.

Key Facts

• Company: TODAY
• Amount: €2.8M
• Round: Seed
• Investors: High-Tech Gründerfonds and Insurtech Gateway (co-lead), Seed X, Lucid Capital, Herbert Rogenhofer, Pierre Dubosq
• Founders: Michael Gackstatter, Artem Demchenkov
• Announced: 2026-10-08
• Sector: Financial Advisor AI Automation
• Headquarters: Germany