In January 2026, the Chicago-based software platform Renterra secured $9 million in a Series A funding round. The investment was led by Avenue Growth Partners, with participation from existing investors.
The company is led by Co-Founder and CEO Andy Feis. Renterra is building the “Operating System” for the equipment rental industry, replacing legacy software with an all-in-one, cloud-based platform that streamlines everything from quotes and inventory to invoicing and payments.
The equipment rental sector is the backbone of infrastructure, yet it has historically been underserved by modern technology. Renterra addresses this by integrating “practical AI” directly into rental workflows. This approach to digitizing physical assets mirrors the shift toward AI-driven industrial maintenance, where software creates a real-time source of truth for heavy machinery.
The new capital will be used to scale its engineering and product teams across North America. By providing deep data logging and predictive insights, Renterra enables rental yards to operate with the same efficiency as autonomous cloud platforms, allowing for intelligent decision-making at scale.
Market Signal
- The “Practical AI” Thesis: Unlike general-purpose chatbots, Renterra is focused on “workflow-integrated AI.” This $9M round validates that investors are backing vertical SaaS tools that solve specific operational bottlenecks in high-capital industries.
- Modernizing the Backbone: The rental industry supports hundreds of billions in transactions annually. Renterra’s position as the centralized OS for these businesses creates a high-moat platform, much like the connected mobility layers seen in the automotive sector.
- Efficiency as a Competitive Lever: In an era of rising operational costs, Renterra’s ability to automate manual administration allows independent rental companies to compete on speed and service, fundamentally altering the unit economics of the yard.
Key Details
- Company: Renterra
- Funding: $9M Series A
- Headquarters: Chicago, IL
- Lead Investor: Avenue Growth Partners
- CEO: Andy Feis
- Use Case: Vertical SaaS for equipment rental, “practical AI” for industrial workflows
