Dublin, Ireland – December 4, 2024
AI-powered market research platform Bounce Insights has successfully raised $4.5 million in a funding round led by ACT Venture Capital, with participation from Irrus Investments, Enterprise Ireland, Digital Irish Venture Fund, and industry veteran Ian Kiernan. This latest funding round will accelerate the company’s expansion into the U.S. market and support the opening of a New York office.
Transforming Market Research with AI
Founded in 2022 by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford, and Brian O’Mahony, Bounce Insights leverages generative AI and proprietary datasets to automate 90% of the market research process. The platform delivers actionable insights seven times faster and at 40% lower cost compared to traditional research agencies, empowering brands to make data-driven decisions with unmatched speed and precision.
The company has attracted high-profile clients, including Coca-Cola, Diageo, Tesco, Unilever, and Marks & Spencer, who rely on Bounce’s platform to enhance their marketing strategies and streamline decision-making.
Strategic Focus and U.S. Expansion
The funding will fuel Bounce Insights’ growth by:
• Expanding hiring efforts in software engineering, sales, and research across Dublin, London, and North America.
• Supporting the U.S. market entry with a new office in New York City.
• Scaling product offerings to serve a broader range of clients.
Co-Founder and Co-CEO Charlie Butler, who is relocating to New York to lead U.S. operations, stated:
“We leverage generative AI and proprietary datasets to not only replace the manual aspects of market research but also build a superior offering for brands. This funding will enable us to continue shipping new products quickly and growing our team to execute on the massive opportunity ahead.”
Industry Recognition
Mairéad Roche of ACT Venture Capital highlighted the platform’s transformative potential:
“Marketing decisions are investment decisions. Bounce’s AI-infused platform provides global brands with consumer insights delivered with unrivaled agility and accuracy.”
A Vision for Growth
With $6.5 million raised to date, Bounce Insights is poised to disrupt the $125 billion market research industry by automating repetitive tasks and providing cutting-edge insights. The company’s commitment to innovation and client success positions it as a leader in AI-powered market research solutions.
For more information, visit bounceinsights.com.
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