Australia-based Adora has emerged from private beta following a $7 million seed round led by Blackbird Ventures. The round saw participation from Designer Fund, Skip Capital, and Co Ventures to help teams solve the “scattered data” problem that plagues rapidly scaling products.
The big picture: As platforms grow, maintaining a clear view of the user experience becomes nearly impossible, with critical context often trapped in fragmented Figma files and Slack threads. Adora creates a visual “source of truth” by auto-capturing every screen, interaction, and path across a product, allowing teams to see exactly what their customers experience in real-time.
How it works:
- Automated Mapping: Captures live screenshots across every language, device, and user cohort without manual event tagging.
- AI Insights: Analyzes user behavior to pinpoint friction and usability issues automatically.
- Living Docs: Generates a visual library that serves as a shared reference for engineers, PMs, and designers.
Yes, but: Adora enters a competitive field of product intelligence where the risk of “dashboard fatigue” is high. While visual mapping is powerful, its utility depends on the platform’s ability to remain “live” without becoming a static graveyard of outdated screenshots as fast-moving teams ship new features. Furthermore, as seen in recent shifts in synthetic user testing, the industry is moving toward predicting user behavior rather than just documenting it. Adora must prove that its visual maps lead to faster decisions, not just more data to manage.
Key Details
- Funding: $7M (Seed)
- Lead: Blackbird Ventures
- CEO: Omar Salem
- Sector: Product Management / Design Tools
