Exhibitly Lands €1.4M to Personalize B2B Events

The big picture: Exhibitly, a Ghent-based EventTech startup, secured €1.4 million in a pre-Seed round. The capital will fund team expansion, product development, and international rollout for its AI-driven B2B event personalization platform.

Why it matters:

• Declining Engagement: Despite growing trade show budgets, B2B event conversion rates are falling due to generic online experiences that fail to convince potential attendees of an event’s personal relevance.
• High Stakes for Attendees: Attending B2B events involves significant costs and time commitments, requiring visitors to confirm relevance quickly, a process often hindered by undifferentiated event websites.
• Market Opportunity: Exhibitly addresses a critical pain point for event organizers struggling to convert undecided leads into attendees by offering a scalable solution for hyper-personalized event content.

How it works:

• AI-Powered Personalization: Exhibitly integrates an AI layer over existing event websites, allowing visitors to input their job title and company to receive a personalized mini-website.
• Tailored Content Delivery: Within seconds, the platform highlights the most relevant exhibitors, sessions, and speakers, demonstrating the event’s specific value to each individual.
• Proven Conversion Rates: The company reports that 30% of visitors using its platform click through to registration, a 10-20x increase compared to standard event websites, with minimal setup required for organizers.

The catch: While Exhibitly demonstrates strong early traction with major organizers, the B2B event tech market is competitive, with established players and emerging AI solutions. Sustaining high conversion rates and expanding its product line to exhibitors will require continuous innovation and effective market penetration against potential rivals offering similar personalization capabilities or broader event management suites.