Barcelona-based Valeria secured $2 million in a funding round led by Venture Friends, with participation from Fortino Capital and 10k Ventures.
Led by CEO Pau Laporte, Valeria addresses the operational complexity of hospitality, retail, and logistics sectors. The platform automates onboarding and compliance by connecting directly to labor institutions and social security APIs, reducing the “accountant delay” that typically hampers high-rotation workforces. This focus on industry-specific workforce intelligence mirrors the data-driven approach seen in Talentguide’s skills management platform.
Market Signal
- The Operational Alpha: Valeria identifies that for frontline industries, payroll is an operations problem, not just an HR one. By enabling instant onboarding via tools like WhatsApp and resolving 94% of compliance queries automatically, the platform allows managers to match labor supply with demand without the typical 48-hour administrative lag.
- Structural Scalability: Unlike traditional providers bound by single-country architectures, Valeria is building an AI-native engine designed for cross-border expansion. By standardizing payroll data at the infrastructure level, the team aims to become the default pan-European layer for high-turnover enterprise labor.
- The Institutional Friction: A primary execution hurdle remains the “Bureaucracy Bottleneck”; since the platform relies on integrations with government social security systems that lack modern APIs, any technical downtime or policy shifts at the state level can disrupt the platform’s automated compliance loop.
Key Details
- Funding: $2M
- Lead Investor: Venture Friends
- CEO: Pau Laporte
- Use Case: AI-native payroll and workforce operations for high-turnover industries
