San Francisco-based Reflow emerged from stealth today with $15M in seed funding to address the “visibility gap” in modern enterprise operations. The platform provides real-time observability into how work flows across people and systems, helping leaders identify where agentic workflows can have the highest impact.
The big picture: Most companies measure outputs but lack visibility into the work that produces them. By turning operational tasks into structured data, Reflow helps organizations understand their true capacity and validate whether AI and automation investments actually pay off.
How it works:
- Real-time Visibility: Observes tasks across accounting, legal, and support teams without manual time tracking.
- ROI Impact: Measures the before-and-after efficiency of new automations to justify technology spend.
- Infrastructure: Acts as the precursor to deployment, ensuring automation is grounded in reality.
The catch: While the platform promises operational clarity, it risks crossing into the ethically fraught territory of employee surveillance. Distinguishing between “workflow intelligence” and a “digital panopticon” is a narrow line that may trigger significant workforce resistance. Furthermore, Reflow’s value depends on its ability to capture “tacit knowledge”—the unwritten human nuances that structured system logs often ignore.
Key Details
- Funding: $15M (Seed)
- Founder: Ugur Kaner
- Sector: Enterprise Software / Workforce Intelligence
