In January 2026, the Austin-based automotive AI platform Mia Labs secured $20 million in a Series A funding round. The investment was led by Permanent Capital Ventures, with participation from Norwest, Eniac Ventures, Vine Ventures, Analog Ventures, and strategic automotive investors including Yossi Levi.
The company is led by Co-Founder and CEO Brian Hoang. Mia Labs is building an “AI Super Employee” for dealerships—a conversational platform that automates inbound and outbound phone conversations across sales, service, and parts departments.
Traditional automotive retail has long been bottlenecked by fragmented communication and manual scheduling. Mia addresses this by deploying high-fidelity voice agents that sync directly with dealership management systems (DMS). This shift toward autonomous customer interaction mirrors the evolution of enterprise voice agents, where low-latency and domain-specific intelligence are the primary differentiators.
The new capital will be used to accelerate product innovation and expand its footprint beyond the 350+ dealerships currently utilizing the platform. By automating appointment booking and lead triage, Mia provides the same operational leverage seen in autonomous SRE platforms, allowing dealerships to scale revenue without a linear increase in headcount.
Market Signal
- The “Super Employee” Thesis: Mia’s $20M round validates that dealerships are moving away from “read-only” dashboards toward “Action-First” agents. Investors are backing tools that don’t just alert staff to a lead, but actually close the appointment—bridging the gap between software and labor.
- Automotive Logic Moat: By specializing solely in the automotive vertical, Mia has built a proprietary “logic layer” that understands specific industry nuances (e.g., service intervals, recall management). This vertical focus creates a defensible position similar to the connected mobility layers seen in the SDV space.
- High-Fidelity Revenue Generation: In 2025 alone, Mia enabled over $45 million in dealership revenue while saving 1.5 million human hours. This tangible ROI is why the round was oversubscribed; in a tight economic environment, “Revenue-as-a-Service” platforms are the highest-valued assets in the SaaS ecosystem.
Key Details
- Company: Mia Labs (Mia)
- Funding: $20M Series A ($29M Total)
- Headquarters: Austin, TX
- Lead Investor: Permanent Capital Ventures
- CEO: Brian Hoang
- Use Case: AI-powered voice agents for dealership sales, service, and parts automation
