Kime Raises €2M for Generative Engine Optimization

Copenhagen-based Kime raised €2 million in a pre-seed round led by PSV Tech, with participation from Nordic Makers and prominent angel investors from Copenhagen and Stockholm.

Led by CEO Vasilij Brandt, Kime addresses the “visibility gap” created as user behavior shifts from traditional search engines to LLM-based assistants. The platform tracks brand citations, positioning, and sentiment across major models, defining the emerging discipline of Generative Engine Optimization (GEO). This move to measure the “Agentic Gatekeeper” parallels Limy’s attribution infrastructure and Decube’s data trust layer.

Market Signal

• The Citation Alpha: As McKinsey notes AI search is becoming a critical entry point for consumer spending, Kime provides the first professional “SEO dashboard” for the LLM era, making opaque AI responses measurable and actionable for senior marketers.
• Agency Scalability: The launch of an agency-focused module allows digital firms to manage AI visibility across entire client portfolios, signaling Kime’s intent to become the institutional standard for GEO services.
• The Model Fluidity Risk: A primary execution hurdle is the “Black Box” update cycle; when LLM providers alter their retrieval-augmented generation (RAG) logic, a brand’s GEO strategy can be rendered obsolete overnight, requiring constant, reactive optimization.

Key Details

• Funding: €2M
• Lead Investor: PSV Tech
• CEO: Vasilij Brandt
• Use Case: Generative Engine Optimization (GEO) and brand visibility analytics