1 interview

Katerina Kirillova

Founder, XTIX

Interviews

Conducted in writing · answers published as received

No. 56ConsumerJan 2026

Katerina Kirillova on Why Ticketing Fails at Decision Making

Ticket purchases are rarely made through rational thinking. They are influenced by cultural context, artist popularity, social dynamics, and local feelings.

4 January 2026

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Katerina Kirillova on Why Ticketing Fails at Decision Making

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