The software market is undergoing significant changes as of late. According to Accenture’s latest insights, the industry presents both challenges and opportunities for venture capital and private equity (PE) firms worthy of analysis. With a tougher IPO market and reduced M&A activity, traditional exit strategies are becoming less viable. Regulatory scrutiny adds another layer of complexity, contributing to a decline in global buyout-backed exit volumes and valuations.
PE firms face a backlog of unsold investments and an accumulation of over $1 trillion in undeployed capital, a figure that rose by 27% from $835 billion in early 2022, as revealed by recent data. The median holding periods for software investments have also increased by 23% over the past year, reaching an average of 5.5 years in 2024, compared to 4.5 years in 2023. This extended holding period reflects the industry-wide struggle to identify favorable exit windows. As a result, they face pressure to execute deals even in less favorable market conditions.
Despite the headwinds, the software market is poised for growth. Namely in high-demand and fragmented segments like AI, Generative AI, and cybersecurity.
Consolidation and Profitable Growth
Investors are exploring consolidation opportunities and bolt-on acquisitions within these areas to build comprehensive solution suites and capitalize on cross-selling potential. These strategies not only enhance portfolio resilience but also allow firms to tap into rapidly expanding market needs in AI-driven cybersecurity solutions, which address emerging digital threats.
The industry focus has shifted from rapid growth at any cost to disciplined growth with strong unit economics. Metrics like the “Rule of 40″—a SaaS company’s combined annual growth rate and operating margin reaching at least 40%—have become critical indicators of valuation. According to recent data, the average sales and marketing (S&M) and research and development (R&D) spend as a percentage of new recurring revenue climbed sharply, with some periods hitting over 250%. Capital requirements have become paramount. However, the software market, led by public SaaS companies are now prioritizing efficiency, with a focus on decreasing growth rate expectations while raising free cash flow margins.
A New Operating Playbook
To achieve profitable growth, software investors are adopting more aggressive value creation strategies, including:
- Leaner Go-to-Market and R&D: Targeted refinement of customer segments, advanced digital marketing strategies, and optimized R&D investments aim to drive growth more efficiently. Accenture’s analysis shows a focus on leveraging cost and cash benefit levers in areas like G&A labor rationalization, shared service outsourcing, and procurement. For instance, 61% of diversified investors and 52% of technology investors are now emphasizing G&A labor rationalization, while 47% of diversified investors have targeted purchasing and procurement, compared to just 18% of technology investors.
- Operational Interventions: Centralizing G&A functions and tightening spending controls are key steps as well. The reliance on shared service outsourcing has ticked upwards, with a significant portion of PE-backed firms using these measures to streamline operations.
- Leadership Enhancement: Firms are bolstering management teams within portfolio companies to ensure they have the necessary expertise to navigate challenges. As highlighted by 64% of Accenture’s surveyed PE leaders, the lack of leadership and a clear strategic vision impedes value creation efforts in tech portfolios. Cultural resistance to change (46%) and a shortage of technology talent (42%) further compound these challenges. It’s indicative that successful transformation requires a balance of financial input and robust leadership.
Resilient IT Spend Categories
Investors are also concentrating on resilient IT spending areas, particularly mission-critical business applications and infrastructure solutions, which remain essential for enterprises. These segments offer relatively stable opportunities for enhancing operational efficiency, avoiding the volatility seen in other sectors.
By adapting investment and operational strategies to current market dynamics, private equity firms may just navigate the evolving software market landscape, and achieve their desired returns.
