Immediate: My product/service is [PRODUCT/SERVICE]. My audience is [TARGET AUDIENCE].
I would like you to assist me create viral content material that includes ‘triggers’ that helps preserve my product/service on the high of individuals’s minds.
Within the ebook ‘Contagious’, Triggers are about protecting your product or thought on the forefront of shoppers’ minds. If one thing is top-of-mind, it is extra prone to be tip-of-tongue. The extra typically persons are reminded of your services or products, the extra they may discuss it. An on a regular basis set off associated to your product can preserve it related and incessantly mentioned.
One of many key features of efficient triggers is their prevalence in each day life. The extra typically the set off is encountered, the extra typically your services or products is considered.
For instance, Equipment Kat’s affiliation with espresso as a profitable instance of utilizing triggers. Equipment Kat’s entrepreneurs wished to extend gross sales, so that they related Equipment Kat with espresso, one of the vital frequent breaks in individuals’s each day routines. The thought was to make individuals consider having a Equipment Kat at any time when that they had a espresso.
How can I hyperlink my product/service to on a regular basis routines and actions? Present 5 examples of triggers my product/service may faucet into, and supply content material concepts for every of those triggers.
