San Francisco-based Fibr secured $7.5 million in total seed funding led by Accel, with participation from WillowTree Ventures, MVP Ventures, and Fortune 100 operator angels.
Led by CEO Ankur “AJ” Goyal and CPO Pritam Roy, Fibr is building the “Agentic Web Experience Layer.” The platform utilizes context graphs to synthesize signals from ad interactions, CRM data, and onsite behavior, allowing every URL to autonomously adapt content and user flows in real-time. This infrastructure for intelligent, self-optimizing digital environments directly complements the attribution and traffic models seen in Limy’s agentic web stack.
Market Signal
- The Continuity Alpha: Fibr identifies the “personalization gap” where intent is captured in ads but lost on the website. By maintaining context throughout the journey, early enterprise pilots in banking and healthcare have reported a 20% conversion uplift, proving that adaptive URLs are the new prerequisite for low-CAC growth.
- Human-AI Dualism: In an era where a meaningful share of traffic comes from AI crawlers and agents, Fibr’s ability to serve structured, precise content to bots while offering adaptive visuals to humans creates a future-proof “dual-mode” infrastructure for the modern web.
- The Attribution Friction: A primary execution hurdle is “Signal Integrity”; as privacy-centric browser changes continue to deprecate third-party cookies, the platform’s reliance on first-party context graphs must remain robust enough to maintain personalization without triggering data-sharing red flags for enterprise compliance teams.
Key Details
- Funding: $7.5M
- Lead Investor: Accel
- CEO: Ankur “AJ” Goyal
- Use Case: Agentic web experience and real-time URL personalization
