Raina Gimmel
Stockholm, Sweden – December 4, 2024
Big Audience Machine (BAM), a Swedish AI-powered martech startup, has raised €350,000 in funding to advance its platform aimed at enabling small marketing teams to create high-quality, on-brand content efficiently. The funding round was led by Antler, Dagg AI, Co-Made, and prominent investors from Acast, Massive Entertainment, and ftrack.
A New Approach to Content Marketing
Founded by Adam Chrigström, the creator of streaming aggregator Playpilot, BAM seeks to address a significant challenge faced by small businesses—producing cohesive and engaging content at scale. The platform is built around a proprietary “Playbook” system that integrates a client’s business insights, audience data, and brand identity to ensure every piece of generated content is on-point and impactful.
Chrigström explained:
“Many of us have tried using tools like ChatGPT for content creation, only to receive painfully generic results. BAM changes the game by leveraging a ‘Playbook’ approach, allowing users to plan and publish content that truly resonates with their audience.”
Strategic Investment and Vision
The newly raised funds will be utilized to enhance BAM’s platform capabilities and scale its operations, starting with pilot customers. A broader launch is planned for spring 2025, reflecting growing demand among businesses eager for AI-driven content solutions.
Investor and Acast co-founder Johan Billgren emphasized the platform’s potential:
“Millions of small businesses struggle to produce high-quality content across channels. BAM’s platform empowers small teams to scale their content production without compromising quality. As the number of new businesses grows, BAM is well-positioned to help them build and manage their brands effectively.”
Meeting the Needs of Marketing Teams
With the increasing demand for efficient content marketing tools, BAM is already collaborating with pilot customers. Its AI-driven solution prioritizes customization and precision, addressing the challenges of creating brand-specific content across diverse platforms.
What’s Next for BAM
BAM plans to ramp up development and expand its reach to support more businesses by early 2025. The funding will also enable the company to solidify its position in the martech space as a leading solution for small businesses and marketing teams looking to streamline their operations and amplify their impact.
For more information, visit bigaudiencemachine.com.
Media Contact:
Email: [email protected]
Location: Stockholm, Sweden
