Hannah Torrance
Most content creators struggle with scripting—turning scattered ideas into a structured, engaging video takes time and effort. ScriptFlo streamlines this process, using AI to generate shot lists, refine scripts, and organize projects in one workspace. Founder Jason Yakimovich, a software engineer and YouTuber, built ScriptFlo to solve his own pain points—now, he’s helping others do the same.
1. What inspired you to create ScriptFlo, and how does it address the pain points of video content creators?
Jason Yakimovich: I’m both a software engineer and a YouTuber, so when I started running into pain points while creating my content, I figured that I would create my own tools to solve them. As it turns out, planning scripts for videos is incredibly time-consuming and difficult, taking a lot of mental energy. This is especially true for someone who hasn’t taken formal training in script writing. So, I created ScriptFlo to solve two main problems:
1) It provides a structure for creating scripts by allowing users to assemble shot lists for each scene, which can then be compiled into a script that’s easy to share with your editor.
2) Deep integration with AI. There’s no getting around it: AI can help enhance your existing shots, write new ones, and even provide editing/directing suggestions, so why not have a tool that makes this as easy as possible? ScriptFlo was designed with this in mind right from the very start.
2. ScriptFlo promises to instantly turn messy ideas into professional shot lists. Can you walk us through this process?
Jason Yakimovich: Generally, when creating a script, you lay out the high-level sequences first—things like the Opening Hook, Building X Sequence, and Research This or That Sequence—and then you fill these sequences with shots that describe the basic blocks of a video that have both visual and audio components—like what the person on screen is saying and doing.
The idea behind ScriptFlo is that it uses LLMs to help you do this. Not all of us are creative geniuses who have lots of experience doing this, especially in my target market, and frankly, these LLMs could suggest better shot lists from just rough ideas than we could. These become the foundation of the scripts and are then improved upon through further cycles that the content creator performs.
The UI is split in two: on the left is the AI editor, and on the right is your shot list. You interact with the AI Editor, and if you accept the edits, it will directly generate or enhance shots on the right. Pretty simple.
3. How does ScriptFlo’s unified workspace improve organization and collaboration for creators?
Jason Yakimovich: Collaboration is a work in progress, so there is not much to say about that right now. At this stage, I’m mostly targeting individual YouTubers.
For the unified workspace point, ScriptFlo is also a script management platform. This means it does all your typical, expected actions, like storing and searching your scripts, so you can use it for lots of videos. Lots of further features are planned to enhance this, like also storing thumbnails, images, and videos.
4. With instant PDF exports and AI-powered scripts, what feedback have you received from users about these features?
Jason Yakimovich: Typically, you build the script and then share it with your video editor along with your raw footage. This is all done over Google Drive. Without ScriptFlo, you would also need to share some documents explaining what you want to do with all your raw footage. ScriptFlo lets you create this document, which we call the script, which is compiled from your shot list, and export it to PDF so you can upload it to that drive and share it with your editor.
Again, this is just a time saver. AI really speeds up this process, and export and share are just the cherry on top.
5. The platform offers different pricing plans, including a free tier. How do these options cater to creators at various stages of growth?
Jason Yakimovich: A free tier with limited scripts and a watermark on the export
Pro tier at $5 per month with everything currently. This is targeted at small to medium YouTubers right now as its primary goal.
Later on, there’ll be another tier with more capabilities for thumbnails, VoiceOver, video editing etc.
6. How does ScriptFlo ensure that the generated scripts align with the user’s unique style and tone?
Jason Yakimovich: The simple answer is context. AIs understand context, and creators can provide it. For example, they provide a couple of shots, which are automatically provided to the AI context to tailor its responses. However, creators still have to perform cycles on their content to get it to their exact tone and style. AI can’t do everything.
7. Content creators often juggle multiple tools. How does ScriptFlo’s integration and workflow simplify this complexity?
Jason Yakimovich: Yes, this is ultimately the goal: a one-stop video creation platform. We’re not there yet, as we’re only targeting the script creation process. We are essentially integrating three tools into one: a document editor, a spreadsheet, and ChatGPT.
8. Can you share a success story where ScriptFlo significantly streamlined a creator’s video production process?
Jason Yakimovich: We have gamers, DIYers, history buffs, and reality TV enthusiasts all using the platform, creating and sharing scripts out of ScriptFlo. It’s really exciting to see. One user, for example, used the AI to build a script that delivers a history lesson about the Great Pyramids with narration voice-over.
9. What challenges have you faced in developing and scaling ScriptFlo, and how did you overcome them?
Jason Yakimovich: User adoption is the biggest issue that we face. How do we get the right people on the website? I’m a YouTuber myself with an audience I’ve been building, so that’s one avenue. And eventually, I’ll be pushing it out to other channels to create and share, further driving adoption.
10. What personal sacrifices or pivotal decisions have shaped your journey as a founder?
Jason Yakimovich: Adoption is slow, takes a lot of time, and is never a certain thing. I’ve recently had my first child, and that takes up a lot of time at the moment, so sacrificing sleep to work on user adoption is my life at the moment.
11. What does success look like for you and ScriptFlo in the next 3-5 years?
Jason Yakimovich: Steady user growth, finding YouTube channels to partner with, building out more features and streamlining/eliminating friction from our core features.
12. What does a typical day in your life as a founder look like, and how do you stay motivated?
Jason Yakimovich: Metrics, user outreach, social media, development, and spending time with family are sprinkled in. Also sprinkled in is creating content for my YouTube channel. There’s so much to be done, and honestly, not much time. The advice that I can give is that it’s not a race but a marathon. I go out there every day and keep working at it. Given all the things going on, it’s okay not to expect immediate results but just constantly strive for the goals.
Editor’s Note
Jason Yakimovich knows firsthand how tough scripting can be. ScriptFlo isn’t just about AI-written text—it’s about making content planning intuitive. From AI-assisted shot lists to seamless script exports, it’s designed to fit naturally into a creator’s workflow. The goal? Less time wrestling with structure, more time creating great videos.
