TechTarget’s 2024 Research Report, titled “Unleashing the Power of AI in Analytics and Business Intelligence,” presents an in-depth look into how AI technologies, including augmented analytics and generative AI, are transforming data-driven decision-making. This report is based on a survey of 375 data and IT professionals from North America, highlighting the benefits, challenges, and future strategies of AI in business intelligence (BI).
Key Insights from the Report
🌟 AI Adoption Gains Momentum
• 97% of organizations have increased investments in analytics and BI over the past year, driven by the demand for deeper insights and competitive edge.
• 89% of companies plan to allocate more budget toward tools that integrate, access, and analyze data.
💡 Generative AI: A Game-Changer
• Generative AI tools are revolutionizing BI workflows with use cases like:
• Data visualization and dashboard creation (40%).
• Personalized recommendations and summarization of decisions (39%).
• Automated report generation (38%).
🚀 Challenges in AI Integration
• Top hurdles include:
• Data quality and consistency issues (36%).
• Security and privacy risks due to AI’s reliance on large-scale data processing (33%).
• Skills gaps and lack of training for advanced AI tools (27%).
🔒 Importance of Semantic Layers
• Semantic layers are critical to improving analytics efficiency, accuracy, and governance, with 53% of organizations emphasizing their role in supporting AI/ML technologies.
Why This Report Matters
Published by TechTarget’s Enterprise Strategy Group, this report provides essential guidance for organizations to:
• Navigate the complexities of AI adoption in analytics and BI.
• Leverage generative AI to democratize data insights and enhance decision-making.
• Address challenges related to data governance, security, and workforce training.
📖 Explore the full report online:
This report is indispensable for business leaders, data scientists, and IT professionals aiming to stay competitive in the AI-powered analytics era.
