Marketplace syndication unlocks new potential for the developer community to discover, procure, and consume API products into business applications, which uplifts the brand and revenue opportunity for CSPs. Among the opportunities are:
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Wider reach, and amplified sales: Expanded footprint across multiple platforms, instantly multiplying audience and potential buyers.
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Simplified management: The ability to maintain a single product catalog and pricing structure, eliminating the challenges of managing multiple marketplaces individually.
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Streamlined data: Access to consolidated sales and customer insights, providing valuable data for informed marketing and product decisions.
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Enhanced brand consistency: Delivery of a seamless brand experience across all platforms, boosting trust and customer loyalty.
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Reduced operational costs: Eliminating the need for multiple platform fees and staff, freeing up resources for strategic initiatives.
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Greater flexibility: The ability to adapt offerings to specific platforms and audiences, tailoring approach for maximum impact.
Our partners are enthusiastic about the opportunities offered by API syndication.
Eran Haggiag, CEO, Glide: “OpenGateway provides a unique opportunity in delivering AI-era identity, payment, and communication solutions. To unlock this potential, global alignment, startup agility, and reliable infrastructure are essential. We co-develop a Google-branded OpenGateway experience with major CSPs, available for the developer ecosystem. Glide leverages Google Cloud Marketplace with AI-enhanced automation to provide a seamless experience for developers across the ecosystem, rapidly growing global coverage. Google Cloud enables us to create an aligned, win-win ecosystem of developers and CSPs.”
Mikko Jarva, head of portfolio and architecture, Network Monetization Platform, Nokia: “Applications we use are critically dependent on networks; with rising digitization, the dependency for network awareness and specialization, delivered through network APIs, just keeps growing. Hence, we strongly support initiatives and collaborations to enable and expand the network API ecosystem, connecting networks through aggregator platforms like Nokia Network as Code and through marketplaces like Google Cloud with application developers.”
Joakim Sorelius, head of Global Network Platform, Product, and Engineering, Ericsson. “Ericsson and Vonage are leading the development of a global network platform by opening the network for Google Cloud developers and other third-party developers to make capabilities universally available for further innovation. With developers thriving on a well-built and supported API platform, enterprises can grow from new, unique, and customizable API innovations; at the same time, communication service providers benefit from network monetization and growth opportunities. We are committed to making CAMARA successful and aim to be a driver of the future evolution of CAMARA.”
Conclusion
The Open Gateway and other key industry API initiatives are poised to unlock key telecom industry transformations, with a digital API marketplace being a key enabler of this journey. At Google Cloud, we propose a marketplace API aggregation and syndication approach to expand the reach of the network APIs. However, marketplace syndication is not just about selling more – it’s about selling smarter, building stronger relationships with your customers, application developers, and capturing your market.
For more details on our work with these partners, please visit
