Miracly Raises €1.8M to Scale AI Marketing

The big picture: Sweden- and Singapore-based Miracly, which develops an AI-powered platform to help businesses improve their visibility across AI search engines, has secured €1.8 million in a pre-seed funding round led by Beenext Ventures and Lotus. The company, developed by The Wild Ventures, aims to redefine how brands engage with the evolving landscape of AI search. Miracly combines generative engine optimisation (GEO), marketing analytics, and automated execution.

Why it matters:

• Evolving Search Landscape: As AI search and answer engines gain prominence, businesses face a critical need to adapt their marketing strategies beyond traditional SEO to maintain visibility and reach customers.
• Early Traction: Miracly attracted notable customers like Dreams, Acclime, and Pixi Beauty before its public launch and without marketing spend, demonstrating strong product-market fit and demand for its solution.
• Comprehensive Solution: The platform offers a holistic approach to AI visibility, integrating GEO, an AI marketing agent, and tools for identifying sales opportunities, providing a full-stack solution for modern marketing challenges.

How it works:

• Generative Engine Optimisation (GEO): Miracly’s core technology leverages GEO to enhance a business’s discoverability and presence across various AI search and answer engines.
• AI Marketing Agent: The platform includes an AI marketing agent that delivers tailored recommendations spanning GEO, social media strategy, public relations, and performance marketing.
• Sales Opportunity Identification: A specialized tool within the platform analyzes customer service conversations, support tickets, and social media messages to pinpoint potential sales leads.

The catch: The AI marketing and search optimization space is rapidly evolving and highly competitive. Miracly will need to continuously innovate its platform and adapt to frequent changes in AI search algorithms and user behavior to maintain its competitive edge against both established marketing tech firms and emerging AI-native solutions.

Key Facts

• Company: Miracly
• Amount: €1.8M
• Round: Pre-Seed
• Investors: Beenext Ventures and Lotus (co-lead), Swedish family office, Stefan Lindeberg, Alex Bouaziz, Thomas Ekman, Hedda Baverud Olsson, Parham Benisi
• Sector: AI Marketing Platform
• Headquarters: Sweden, Singapore