Jeannie Cahalane
In today’s digital landscape, where content creation meets increasing complexity, Sheepscript.AI is a transformative solution. By turning videos and audio into impactful written posts, it empowers creators to focus on their craft while seamlessly managing promotion and engagement. Founder Mihai Temian highlights how the platform bridges creativity and marketing, leveraging AI to redefine content sharing and meet the evolving demands of a content-driven world.
1. What inspired the creation of Sheepscript.AI, and how has its vision evolved since its inception?
Mihai Temian: I’m a developer and a nerdy guy who always struggled with social media and overall sharing my thoughts or ideas on the internet, and one day, I found out I’m not the only person having the same problem. One of my colleagues had a pretty amazing video presentation some days ago about blockchain that he wanted to share with the dev community as an article but lacked the inspiration and time to transpose it into a written form. That was the moment when the idea of a tool that generates articles from video/audio content came alive. However, the main focus slightly moved over social media posts in order for user’s content to reach a higher audience. But the article feature is still in place.
2. What gaps in content creation and social media management did Sheepscript.AI aim to address?
Mihai Temian: Definitely, the hardest part about being a content creator (whether a Youtuber or podcast host), especially with a small or medium audience, is not about creating content. This is something I’m sure everyone in that business enjoys. It’s about promoting it and growing your audience. Sheepscript simplifies this process by saving a lot of time for the creators. Once you already have the content (video or audio), it’s enough to get it through the tool, and the post is ready for your audience in a couple of seconds. Also, another challenge for creators might be the lack of inspiration. It happens to all of us. Sheepscript solves this problem by simply extracting the most valuable points from the video/audio, highlighting them, and composing catchy posts with trending references.
3. Sheepscript.AI supports multiple social media platforms. How does the tool ensure posts are optimized for each platform?
Mihai Temian: The transcript is always the same, but the posts are different for each social media platform. We are handling every platform individually, therefor we are using different AI prompts, customized and specialized on the chosen platform. Starting from the characters limit per post, format (thread format for X) all the way to the style of the post (more professionalism for LinkedIn, engaging for X, etc.). Besides all of these, users can tell us how their post/article would like to be generated by using the custom prompt option.
4. Your tool uses advanced transcript generation. How does this feature improve the accuracy and usability of the content?
Mihai Temian: We are focusing on the audio stream of the video/file submitted by the user; the video stream is completely ignored. Before the content is sent to AI to extract the transcript (later used to generate the post/article), we download it and split it into chunks of max 10 minutes each. Once we have the chunks, we focus on each one individually and extract the audio into dedicated audio files with high-quality outputs (high audio frequency and files that do not compress the audio, even though this means we end up with much larger files in terms of size).
5. Data privacy and user control are critical for creators. How does Sheepscript.AI ensure data security and user trust?
Mihai Temian: As I mentioned before, the file is downloaded by us in order to convert it into a high-quality audio output. However, once the transcript is generated, everything is deleted and nothing is stored on the server. This way, users don’t have to worry about their videos and privacy. When we launched, we asked our users for feedback and what features they would like to see implemented in the future. One of the most mentioned was having a history. In this way, whenever the transcript is generated first time from a video/audio file, it is saved in the user’s account. It’s a really useful feature and I’m glad to say that it’s currently in development and we hope to have it live soon. But because we care so much about our user’s data privacy, it won’t be released until it’s 100% secure.
6. Sheepscript.AI promotes efficiency for creators. Could you share examples of how users have benefited from your platform?
Mihai Temian: At the moment, I’m answering these questions: 1 week after the launch, our website has been found by over 600 users (according to Google Analytics), and over 200 are using it on a daily basis. We wanted to find out what they like about our tool, what we can improve, and overall feedback. We found out they love it. According to them, they are “…quite impressed. The tool is very useful, and the first results have been convincing.” (Part of a feedback reply). Most of them managed to reduce their time spent on creating social media content and marketing by more than 50%.
7. How do you envision the future of content repurposing tools, and what role will Sheepscript.AI play in shaping this future?
Mihai Temian: I think this stage of AI is only the beginning, and I’m pretty sure in the future, it will become more and more powerful. What does it mean for us? That we can create more and more powerful features in the future. Everyone is using social media and it should be the number one priority for all content creators when it comes to marketing. One of the next big features on Sheepscript.ai is to automatically create video content (similar to shorts/reels) from users’ submissions so they can share it on social media in just a couple of seconds. Our vision for 2025 is to automate the social media post creation by keeping up with the trends and always focusing on what brings our users the most audience and growth.
8. Sheepscript.AI offers a free plan and GRASS-based pricing. How do these options cater to diverse user needs?
Mihai Temian: We want to give users the option to try our product and decide if it’s something they find useful and want to use in the future. This is why we are offering a free plan having all the features included. The only limitation involves the video/audio duration, as users using this plan cannot submit content longer than 10 minutes. If they enjoy the product and decide to use our tool they will get 1 free GRASS on register. From now on, for content longer than 10 minutes, they are gonna use the GRASS (~0,5 GRASS for a 30 min video). We think most people (including us) hate subscriptions, and this is why our pricing model is pay-per-use. Users buy as much GRASS as they want, and when they run out, they can buy more.
9. What do you enjoy most and least about your journey in developing Sheepscript.AI?
Mihai Temian: The best part of building this AI product is definitely the chance to learn new tech and build something useful that users really use. Having so many users in such a short period feels definitely amazing. On the other hand, the hardest part of building a product is marketing and promoting it. There is no marketing team and everything is done organically (just posting on social media platforms and forums, trying to help content creators) after many hours of coding.
10. What was the biggest challenge your team faced, and how did you overcome it?
Mihai Temian: I think the hardest challenge was how to scale the architecture in such a way the product works and performs fast on large content such as podcasts (1-3 hours). After lots of failing options, we finally found a working solution. Process the requests with jobs that run in parallel. This way, we manage to reduce the duration of transcript generation by 50%
11. What does success mean to you, and what are your aspirations for Sheepscript.AI in the coming years?
Mihai Temian: To me, success represents the fact that I can make someone’s work easier. I know how hard and frustrating it might be for some people to share their thoughts, ideas, or content online. The fact that I can make this easier for them brings me joy. I hope Sheepscript will evolve in the following years to be one of the most used tools for marketing and promoting content, helping thousands of people.
12. What does a typical day look like for your team at Sheepscript.AI?
Mihai Temian: It’s always the same: code, promote, ask for feedback, and repeat until the end of the day. The next day, we start over!
Editor’s Note
Talking to Mihai Temian, it’s evident that Sheepscript.AI is more than just an AI tool—it’s a solution born out of real challenges creators face daily. Mihai’s passion for simplifying content creation and promotion is clear in every thoughtful detail of the platform. His mission to empower creators with accessible and effective tools reflects both innovation and empathy, making Sheepscript.AI a game-changer in the evolving landscape of content creation.
