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Loops Raises $3.5M to Scale AI Commerce Platform

Loops raised $3.5M Seed led by a16z speedrun to scale its AI platform for brands and retailers.

By Raina Gimmel

Ilker Selim Zorluoglu, President and Co-Founder of Loops.

The big picture: Online shopping has become very good at showing people thousands of products and surprisingly bad at helping them choose one. Loops was built around the idea that AI can collapse those experiences into one continuous journey.

Why it matters:

  • Fragmented AI: E-commerce businesses currently stitch together multiple single-purpose AI tools for search, support, and product descriptions, creating a disjointed shopper experience.
  • Shopper Frustration: Despite vast product catalogs, shoppers struggle with keyword-based search and slow customer service, leading to abandoned carts and lost sales.
  • Integrated Solution: Loops offers a unified AI platform that understands the entire customer journey, from discovery to purchase, improving conversion and operational efficiency.

How it works:

  • Natural Language Discovery: Shoppers describe their needs in plain language, enabling AI search to surface relevant products without relying on keywords or complex filters.
  • Contextual Shopping Assistant: A built-in AI assistant provides instant answers, guides purchase decisions, and maintains conversation context across channels, eliminating wait times.
  • AI-Native Product Enrichment: The platform automatically rewrites product descriptions and attributes, making catalogs fully legible to both customers and AI systems for trusted responses.

The catch: The e-commerce AI market is increasingly crowded with specialized tools and broader platforms. Loops’ success hinges on demonstrating superior, measurable ROI compared to existing fragmented solutions or rival integrated offerings. While early pilot conversions are promising, the company notes its 83% higher purchase conversion claim is ‘observational rather than a randomized measure’, suggesting a need for more rigorous, controlled studies to solidify its value proposition against competitors.

Key Facts

  • Company: Loops
  • Amount: $3.5M
  • Round: Seed
  • Investors: a16z speedrun (lead), NTT Docomo, Connecticut Innovations, Alumni Ventures, Monday Capital
  • Founders: Ari Nazir, Ilker Selim Zorluoglu
  • Sector: AI Commerce Operating System

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