Betterness Raises $3.5M to Expand Health Network
Betterness raised $3.5M Seed funding to launch and expand its AI-powered neighborhood health and wellness network in Miami.
The big picture: Miami-based health technology company Betterness has secured an additional $1 million in seed financing, bringing its total seed round to $3.5 million. The funding supports the company’s preparations to launch a neighborhood health and wellness network at Miami Worldcenter on November 15.
Why it matters:
- Local Focus: Betterness connects local health and wellness businesses, including gyms, fitness studios, clinics, and coaches, through a digital platform.
- Business Empowerment: Its Betterness One platform provides business management software for memberships, payments, scheduling, and customer engagement, with participating locations reportedly processing an average of $500,000 annually in member bookings.
- Personalized Wellness: The company offers a free mobile application for consumers to track over 70 sports, connect wearables, log meals, and access lab testing, supported by an AI assistant for personalized guidance.
How it works:
- Integrated Platform: Betterness combines health tracking, business management software, and AI-powered services to create a comprehensive ecosystem for local health and wellness.
- AI-Powered Guidance: The Bett-i AI assistant leverages health and activity data to provide tailored wellness guidance and generate personalized training programs for users.
- Data Privacy: The platform emphasizes permission-based data sharing and privacy controls, allowing members to control which businesses and coaches can access their personal health information.
The catch: Expanding a neighborhood-specific health network beyond Miami will require significant localized adoption and integration efforts, facing established competitors in both consumer health apps and business management software. Future plans for telemedicine and prescription fulfillment also introduce complex regulatory and competitive landscapes.
Key Facts
- Company: Betterness
- Amount: $3.5M
- Round: Seed
- Investors: private investment group with pharmaceutical industry expertise (lead), investors with backgrounds in venture capital, artificial intelligence, healthcare and blockchain
- Founders: Demian Bellumio, Ari Katz
- Sector: Digital Health & Wellness
- Headquarters: Miami, US
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