Autentic AI Raises €1.5M to Accelerate Market Research
Autentic AI raised €1.5M Pre-Seed led by Baobab Ventures to automate market research and build its expert network.
The big picture: Autentic AI, a Spanish startup, has secured €1.5 million in pre-seed funding from venture capital firms Baobab Ventures, Lanai Ventures, Acurio Ventures, and Masia VC. The company, founded by Dani Diestre, Aniol Carreras, and Jacob Bamio, aims to transform market research by leveraging artificial intelligence. Autentic AI‘s platform conducts interviews with hundreds of consumers and experts simultaneously, drastically reducing research timelines.
Why it matters:
- Efficiency Gains: Traditional market research is often time-consuming and expensive, limiting how frequently companies can gather crucial customer feedback. Autentic AI’s platform reduces this process from months to days.
- Informed Decision-Making: By making research more accessible and affordable, businesses can obtain customer insights more regularly, enabling them to make more timely and data-driven decisions.
- Hybrid Approach: The company combines the speed of AI-led interviews and data analysis with the critical interpretation and contextualization provided by human researchers, ensuring both scale and depth.
How it works:
- Automated Interviews: Autentic AI’s platform uses AI to conduct a high volume of interviews, currently processing around 1,000 per day, with projections to complete over 400,000 by the end of 2026.
- Verified Network: The company works with compensated, verified participants and experts, linking all findings to video evidence from interviews to support reliability and allow clients to review responses.
- Insight Generation: The platform analyzes conversations to identify patterns and connections, with results that can be segmented by various factors such as age, region, or product usage, serving sectors like FMCG, retail, pharmaceuticals, cosmetics, and consulting.
The catch: While AI-driven interviews offer significant speed and cost advantages, they may lack the nuanced understanding and spontaneous follow-up possible in human-led qualitative research. Autentic AI’s success hinges on its ability to build and maintain a high-quality, representative network of verified participants, and to ensure its human researchers can effectively interpret AI-generated data without losing critical context or introducing new biases.
Key Facts
- Company: Autentic AI
- Amount: €1.5M
- Round: Pre-Seed
- Investors: Baobab Ventures (lead), Lanai Ventures, Acurio Ventures, Masia VC
- Founders: Dani Diestre, Aniol Carreras, Jacob Bamio
- Announced: 2026-10-09
- Sector: AI-powered Market Research
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