Hypefy AI Raises $7.2M to Automate Influencer Campaigns

The big picture: Hypefy AI, a platform that uses AI to automate influencer marketing campaign execution, has raised $7.2 million in a Series A funding round. The round was led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures. The company, founded in Croatia, aims to expand its AI platform, support product development, and grow its team globally. Hypefy AI previously secured a $1.75 million seed round.

Why it matters:

• Manual processes: Influencer marketing campaign execution remains largely manual, with brands and agencies relying on spreadsheets and disconnected tools for creator partnerships.
• Efficiency gains: Hypefy AI streamlines these workflows through AI, automating tasks from creator discovery and outreach to content review and payments.
• Global scalability: The platform enables brands to launch and manage campaigns across multiple markets more efficiently, having supported thousands of campaigns in 43 countries.

How it works:

• End-to-end automation: Hypefy AI manages the entire influencer campaign lifecycle, including creator discovery, pricing, onboarding, contracting, performance tracking, and payments.
• Brand control: While the platform automates operational work, brands retain control over key decisions such as campaign briefs, budgets, and approvals.
• Enterprise adoption: The company works with major brands like NIVEA, Unilever, Philips, PepsiCo, McDonald’s, and Samsung, demonstrating its capability to handle large-scale global campaigns.

The catch: The influencer marketing technology sector is highly competitive, with numerous platforms and agencies offering varying degrees of automation and service. Hypefy AI will need to continuously innovate its AI capabilities and expand its market presence to maintain differentiation and capture a larger share of the evolving creator economy, especially as regulatory landscapes and platform dynamics shift.