The big picture: Kohort, a London-based mobile gaming analytics and optimization company, has closed its €5.9 million ($7 million) Series A funding round. The capital will be used to develop AI user acquisition (UA) agents for mobile game studios. The Raine Group, a New York-based global merchant bank focused on Technology, Media, and Telecommunications (TMT), led the round, having previously invested in Kohort’s Seed round.
Why it matters:
- Strategic Imperative: User acquisition is a critical and complex operation for mobile gaming studios, demanding agility akin to high-frequency trading.
- Contextual Intelligence: Effective UA requires AI agents that operate on real context, with accurate long-term predictions identified as the most crucial factor.
- Market Gap: Existing UA agents often lack deep understanding of ad network algorithms, the conflict between short-term and long-term LTV, and overall studio revenue goals.
How it works:
- Campaign Optimization: Kohort’s flagship product, Ktrl, generates network-specific bidding strategies and targets for campaigns, integrating directly with ad networks to drive towards 100% Return on Ad Spend (ROAS) across various campaign types.
- On-Demand Research: The platform provides instant research into UA trends, cross-referencing against a studio’s historical data and benchmarking against nearly $1 billion in annual spend flowing through Kohort’s platform.
- Automated Reporting: The agent suite delivers tailored, comprehensive reports automatically, ensuring consistent data and insights across all internal functions, from CEO to Product and UA teams.
The catch: The mobile gaming user acquisition market is highly competitive, with numerous established analytics platforms and in-house solutions. Kohort must demonstrate sustained superior predictive accuracy and agent autonomy to differentiate itself. Its reliance on historical data, even extensive, may face challenges with rapid shifts in ad network algorithms and player behavior, requiring continuous model adaptation.
Key Facts
- Company: Kohort
- Amount: $7M
- Round: Series A
- Investor: The Raine Group (lead)
- Announced: 2026-05-08
- Sector: Mobile Gaming AI
- Headquarters: London
