The 2024 State of the CDP Report by Tealium Inc. provides a comprehensive analysis of how Customer Data Platforms (CDPs) are transforming data management, enhancing customer experiences, and shaping AI-driven strategies. This fifth edition consolidates insights from over 1,200 professionals across global markets, offering a detailed roadmap for organizations aiming to leverage data as a strategic asset.
Key Findings
🌟 High Satisfaction with CDPs
• 90% of CDP users express satisfaction, highlighting the platform’s role in achieving business goals and driving customer-centric strategies.
• 79% of users realized ROI within 12 months of implementation, a notable increase from previous years.
💡 Real-Time Data is Transformational
• 84% of CDP adopters utilize real-time data for decision-making, underscoring its importance in delivering dynamic customer experiences.
• Real-time capabilities are deemed critical by 80% of users, rising to 88% among experienced CDP users.
🚀 Enabling AI and Future-Readiness
• 91% of companies agree that CDPs are crucial for providing accurate data for AI and ML initiatives.
• CDP users are significantly more likely to adopt AI technologies (87%) compared to non-users (70%).
🔒 Strengthening Privacy and Compliance
• 91% of CDP adopters feel confident about their platform’s ability to comply with global privacy regulations.
• Businesses with CDPs are better prepared for third-party cookie deprecation and emerging regulatory challenges.
Why Read This Report?
Tealium’s report outlines how businesses can unlock the transformative power of CDPs to:
• Break down data silos and build unified customer profiles.
• Empower teams with actionable insights for personalized engagement.
• Leverage first-party data to drive compliance, efficiency, and innovation.
• Prepare for a cookie-less future by adopting robust data strategies.
With AI and real-time data at the forefront of digital transformation, this report serves as a strategic guide for businesses navigating the complexities of a data-driven economy.
📖 Explore the full report online:
Tealium Inc. is a global leader in customer data solutions, empowering businesses to connect, manage, and activate their data seamlessly.
