COLOGNE, GERMANY – December 13, 2024
eyva.ai, a Cologne-based SaaS company specializing in AI-driven solutions for optimizing beauty and wellness product portfolios, has raised €2.7 million in a seed funding round. The investment was led by Earlybird VC and WENVEST Capital, with participation from True Global Ventures (UK), xdeck, Wepa Ventures, Robin Capital, Superangels, and various business angels.
Addressing a Billion-Dollar Problem in Consumer Goods
With nearly 60% of new product launches failing, consumer goods companies face significant challenges in product development. eyva.ai’s AI platform provides actionable insights to help product managers:
• Identify portfolio gaps
• Spot opportunities for new launches
• Optimize existing products
• Phase out underperforming items
By streamlining these processes, eyva.ai aims to reduce the average 10 hours per week employees spend on research and concept development, driving smarter and faster decision-making.
CEO Djef Riady Rifamole emphasized the platform’s transformative potential:
“Companies are trapped in a cycle of spending over €100,000 on fragmented, single-point solutions that fail to deliver decision-making value. To stay competitive in today’s rapidly changing market, shaped by economic shocks and evolving consumer demands, companies need faster, smarter solutions.”
Expanding Capabilities
Beyond product management, eyva.ai is integrating its platform with Marketing and R&D departments to deliver a unified approach to portfolio optimization. The company is also exploring internal data integrations to improve risk identification and deliver even greater value to its clients.
Investor Confidence in eyva.ai
The funding round reflects strong investor confidence in eyva.ai’s vision. Earlybird VC and other participants recognized the company’s potential to address inefficiencies and drive meaningful change in the consumer goods industry.
Future Roadmap
With this new funding, eyva.ai plans to:
• Enhance its AI platform’s capabilities
• Expand its market presence across Europe and beyond
• Develop innovative features to further streamline decision-making processes
For more information, visit eyva.ai.
Media Contact:
Email: [email protected]
Location: Cologne, Germany
