Editorial Staff
LONDON, UNITED KINGDOM – November 26, 2024
Fresho, the leading order management platform for fresh food wholesalers, has announced the successful close of its £9 million Series B funding round, bringing its total investment to £25 million. The oversubscribed round was led by Geoff Tarrant, co-founder of Payapps and a seasoned investor with extensive experience in technology-driven industries.
Revolutionizing Fresh Food Supply Chains
Founded in 2015 by James Andronis and Huw Birrell, Fresho has processed over 30 million orders since its inception, including 10 million orders in the past year alone. The platform digitizes and streamlines the supply chain, enabling fresh food wholesalers to handle real-time pricing, availability, and order processing with unparalleled accuracy and speed.
Key Features and Impacts:
• AI-driven order processing: Automatically converts incoming orders from emails, texts, and voicemails into structured data, significantly reducing manual workload and errors.
• Real-time insights: Provides suppliers and restaurants with live pricing and availability, optimizing decision-making and minimizing waste.
• User adoption: Widely embraced by high-profile establishments, including Michelin-starred restaurants like Wild Honey (London) and Le Bernardin (New York City).
By replacing traditional, labor-intensive methods with AI-powered automation, Fresho improves operational efficiency while supporting sustainable practices and work-life balance for industry professionals.
Strategic Growth and Expansion
The newly raised capital will fuel Fresho’s ambitious plans, including:
• Advancing AI technologies: Investment in cutting-edge solutions to enhance operational efficiency and sustainability.
• Expanding global reach: Building on its success in the UK, Ireland, Australia, and New Zealand, Fresho will establish an on-ground presence in the US market by 2025.
• Scaling operations: Strengthening its position in existing markets and supporting rapid adoption by new customers.
Leadership and Vision
James Andronis, Co-founder & CEO, emphasized the transformative impact of the investment:
“Fresh food distribution has been traditionally slow to adopt technology, but a confluence of factors—including margin pressures and skills shortages—is driving unprecedented interest in digital solutions. This funding allows us to enhance customer service while contributing to a more sustainable industry.”
Huw Birrell, Co-founder & COO, added:
“We’re doubling down on AI and emerging technologies to help our customers stay ahead in a rapidly evolving market. Our mission is to reshape the fresh food supply chain, delivering speed, precision, and insight for wholesalers and their customers alike.”
Geoff Tarrant, lead investor and new board member, shared his excitement:
“The advancements Fresho has made in AI and software provide enormous benefits to the fresh food market. I’m thrilled to deepen my involvement with Fresho as they redefine the industry.”
About Fresho
Fresho’s platform empowers fresh food wholesalers by streamlining operations, improving order accuracy, and providing actionable insights. With a focus on sustainability and efficiency, Fresho is transforming how food moves from farm to table, serving thousands of customers across the globe.
For more information, visit fresho.com.
Media Contact:
Email: [email protected]
Location: London, United Kingdom
