London, United Kingdom – November 27, 2024
Fresho, the leading AI-powered order management platform for fresh food wholesalers, has closed a $17 million Series B funding round, bringing its total funding to $50 million. The round was led by Geoff Tarrant, co-founder of Payapps, with participation from new and existing investors. The funds will accelerate Fresho’s AI innovation and support its expansion into the U.S. market.
Transforming Fresh Food Supply Chains
Founded in 2015 by James Andronis, a seafood wholesaler, and Huw Birrell, a technology entrepreneur, Fresho addresses the unique challenges of fresh food supply chains, where tight timelines, fluctuating prices, and high quality demands dominate. The platform uses AI to streamline order processing, providing real-time pricing and availability through an intuitive app.
CEO James Andronis commented, “The fresh food industry has been slow to adopt technology, but rising margin pressures, skills shortages, and the need for operational efficiency have driven unprecedented interest in digital solutions. Fresho empowers wholesalers to deliver exceptional service while improving work-life balance for their teams.”
Key Features and Impact
• AI-Powered Ordering: Automates manual order processing, improving speed and accuracy while reducing unsociable working hours.
• Real-Time Insights: Offers live pricing and product availability, enabling better cost management for restaurants.
• Sustainability: Minimizes food waste through efficient inventory management, contributing to a more sustainable supply chain.
Fresho’s platform has processed over 30 million orders to date, with 10 million in the past year alone. It serves high-profile clients, including Michelin-starred restaurants like Wild Honey in London and Le Bernardin in New York City, as well as leading suppliers such as Adams Fruit & Veg Wholesale in the UK.
Strategic Growth and Future Plans
The Series B funding will be used to:
• Expand AI capabilities to enhance platform efficiency.
• Strengthen operations in the UK, Australia, New Zealand, and Ireland.
• Establish a U.S. presence by 2025, building on successful pilot programs in Texas, New York, and California.
“This funding marks a pivotal moment for Fresho as we expand globally and deepen our technological expertise,” said COO Huw Birrell.
Leadership and Industry Endorsements
Geoff Tarrant, who led the funding round, will join Fresho’s board, bringing extensive experience from his tenure at Payapps and other global enterprises. “Fresho’s innovative approach to fresh food distribution has the potential to transform the industry. The integration of AI and operational efficiency offers a win-win for suppliers and restaurants,” Tarrant noted.
Fresho continues to redefine fresh food wholesale, leveraging technology to modernize operations and enhance customer relationships. With a strong track record and ambitious growth plans, the company is poised to set new standards in the global food supply chain.
For more information, visit fresho.com.
Media Contact:
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Phone: +44 771 400 7257
Address: London, United Kingdom
