Leveraging administration dashboards for storytelling: a viable pathway? | by Michał Szudejko | Aug, 2023

Unleashing narrative energy: can information storytelling and dashboards coexist?

The phrase “storytelling with information” has been having fun with a surge in recognition just lately. This pattern is obvious for me within the rising viewership of my articles and the growing variety of attendees on the workshops I facilitate on this subject. Concurrently, there was an encouraging uptick within the worthwhile sources on this area. This represents a stark distinction to the panorama in 2018 or 2019 once I first delved into this topic and located scarce helpful data apart from glorious books and different content material printed by Cole Nussbaumer Knafflic or Brent Dykes.

Photograph by Campaign Creators on Unsplash

In one in every of his posts, Brent Dykes[1], splits the method of crafting a compelling story into three steps:

  1. Storyframing: this stage entails an in-depth exploration of knowledge, with a selected deal with distinctive dimensions and metrics.
  2. Storyforming: at this part, any anomalies or traits detected beforehand are subjected to a radical investigation. Primarily, that is the place we domesticate insights. It’s very important at this stage to judge the significance of our findings for the enterprise, perceive their origins, and determine the explanations behind their incidence. Usually, this course of requires a number of cycles of discovery, evaluation, and conclusion drawing, which additional refines the analysis scope and necessitates a extra centered evaluation of the info.
  3. Storytelling: at this stage, we make selections about the way to use the insights we’ve unearthed. If we determine to share these findings with a broader viewers, the act of storytelling turns into essential. On this step, we polish the narrative, design supportive visuals, and put together applicable commentary.

In keeping with Dykes, administration dashboards primarily display their value in the course of the preliminary stage. They facilitate multi-dimensional information evaluation by means of efficient filtering strategies and allow the person to delve into particulars or take a broader view of the info utilizing drill-down or drill-up features. Consequently, they help in figuring out patterns or anomalies within the information.

Dykes says:

… there was a serious downside — I

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